The Competitive Advantage of E-Commerce for SMEs in Hong Kong

Hong Kong is known as a regional trading and services hub where commercial activities take place every day and night, serving both local and international companies. These commercial activities are supported by Hong Kong's excellent telecommunications and information technology infrastructure. According to a report, Hong Kong offers a promising environment for the development of Internet and electronic commerce. The world is moving rapidly into the digital realm each and every day, and e-commerce has become more important than ever of [...]

How to Build Customer Loyalty Online

Customer loyalty is very important for any business to grow.  Customer loyalty is a process to build a strong and long-term relationship between customers and a brand. It helps a business to retain existing customers, get them to buy often and serves as an ambassador to acquire new customers. Here are some factors to help your business build customer loyalty: Quality Products What is more convincing than selling products that are high quality and reasonable for its price? Quality is always what customers consider above anything else [...]

Increase Brand Loyalty Through Social Media Marketing

Social media marketing refers to the process of using different social media platforms to gain website traffic or attention. Social media marketing can help improve brand presence, grow your business and strengthen potential customer relationships. Nowadays, because of a huge competitive market in the digital era, it is not enough to only have high-quality products, customers want to feel like they have a connection with the brand. Continues development of the value of your brand should always be the topmost [...]

Digital Marketing: A Huge Opportunity for Businesses in Hong Kong

The Information and Communication Technology or ICT and the new medias are the latest avenues for digital marketing. The huge growth of the internet and mobile economy in the region especially in Hong Kong has led to the gush of demands for digital advertisements and marketing. Geographically, Hong Kong is the perfect hub and a way in to tap the huge success of digital marketing and advertising in the Asia Pacific and China. It is also one of the most open [...]

Benefits of Social Media Marketing for Businesses

Social media marketing, or SMM, is a form of internet marketing and an effective method in gaining traffic or attention that improves your brand presence through various social media sites. According to Statista, the number of worldwide social media users is expected to reach 2.95 billion by 2020, around a third of Earth’s entire population. And, Facebook is currently the biggest social network worldwide that has 1.71 billion monthly active users. Other social media sites might not have as many [...]

The Importance of Ecommerce in Businesses in Hong Kong

We are seeing a key advancement in the commercial use of the internet over the past twenty years which has contributed to the evolution of e-commerce in Hong Kong. From business to business deals to business to consumer, and that is the start of the emergence of e-commerce. After the recession in the year 2008, the consumers heavily relied on online shopping because of the convenience of it. They also use it for products that is not available to [...]

Importance of Google Business View in SMEs in Hong Kong

In line with the rise of the age of the Internet and its increasingly large influence on the diverse world of business, promotion and propagation of an enterprise’s name has taken on new forms and has reached new heights. One commercial scheme that is a testament to this is what is called the Google Business View that started out since 2010 when Google came to a retailer named Oh Nuts to take pictures for a new Google Maps product named [...]