Benefits of Social Media Marketing for Businesses

Social media marketing, or SMM, is a form of internet marketing and an effective method in gaining traffic or attention that improves your brand presence through various social media sites. According to Statista, the number of worldwide social media users is expected to reach 2.95 billion by 2020, around a third of Earth’s entire population. And, Facebook is currently the biggest social network worldwide that has 1.71 billion monthly active users. Other social media sites might not have as many [...]

The Importance of Ecommerce in Businesses in Hong Kong

We are seeing a key advancement in the commercial use of the internet over the past twenty years which has contributed to the evolution of e-commerce in Hong Kong. From business to business deals to business to consumer, and that is the start of the emergence of e-commerce. After the recession in the year 2008, the consumers heavily relied on online shopping because of the convenience of it. They also use it for products that is not available to [...]

Importance of Google Business View in SMEs in Hong Kong

In line with the rise of the age of the Internet and its increasingly large influence on the diverse world of business, promotion and propagation of an enterprise’s name has taken on new forms and has reached new heights. One commercial scheme that is a testament to this is what is called the Google Business View that started out since 2010 when Google came to a retailer named Oh Nuts to take pictures for a new Google Maps product named [...]