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網站好處

你必須知道的網站 10 大好處

網站 - 在現在這個科技發達的時代裡占了一席之地。你可以發現到越來越多的商家已經開始把企業資訊發布在各自的社交媒體和網站上。如今有 大部分的客戶都認為每個企業都會擁有最基本的網站,這是因為許多用戶都開始在使用互聯網來搜索他們所要的產品或資訊,如果您不打算創建網站,那您的業務就快要落伍了。 (more…)

Instagram

通過 Instagram 來擴展您的業務

Instagram 是近年來最火紅的社交媒體之一,除了 Facebook 的強大影響之外,許多藝人及眾人都已經在使用 Instagram 了。自從 Facebook 以 10 億美元購買 Instagram 後,Instagram 的用戶迅速提高,雖然還是不比 Facebook 的用戶來得多,不過如今 Instagram 紛紛獲得年輕用戶的青睞。根據 We Are Social UK 的計算統計裏,在各多社交媒體,例如 Facebook, Whatsapp, Facebook Messenger, Wechat 中,香港的 Instagram 用戶已佔據 4.8 百萬,在社交媒體圈裏排名第五。 (more…)

Google Ads, Google Adwords

Google Adwords 未來的巨大變化!

18 年前,谷歌創建了 Google Adwords,宗旨為協助眾人能夠輕易地和任何企業聯繫,那是谷歌首創 Google Adwords 的原則,也是他們的第一個廣告產品,Google Adwords 從那時候開始就一直發展至現在。不過,隨著時代的發展和轉變,電腦已經開始漸漸落伍了,如今,手機是最方便和最常用的設備之一。我們也開始從查尋產品和資訊,轉至觀看視頻、玩遊戲、查看網頁內容等等,從而讓谷歌也不斷地改進他們的廣告產品,以便商家可以通過內容文字、照片、視頻等不同平台來和眾人接觸。

網站流量

10 種提升網站流量的方式

新企業家或其他公司往往都想要通過網站來增加潛在顧客及業績,他們都會採用各種方法來獲取所想要得到的結果,不過都以失敗為收場。許多商家都認為經營網站需要投資大筆資金來增加流量與互動率,其實商家根本不需要花一分錢,也可以看到一樣的營銷效果,高網站流量可以是商家成功的關鍵,但也難以維持。

SEO, SEM

搜索引擎優化 (SEO) 及搜索引擎營銷 (SEM)

谷歌是全世界都在使用的搜索平台,無論小孩或長輩,每個人都在用著搜索引擎來學習新技巧、查詢資料或觀看最新動態。根據調查顯示,達至 2017 年,全世界在使用搜索引擎的每日次數高達六億,如今科技一直都在進化著,這也代表眾人使用搜索引擎的次數也越來越頻密。許多商家都明白搜索引擎排名的重要性,它不僅可以提升網站的瀏覽率,還能把瀏覽率轉換為銷售與生意,這是一種方便及有效的商業發展功能。谷歌是最著名的搜索引擎,許多商家都會採用谷歌來做搜索引擎優化 (SEO),原因在於谷歌在股票市場有極大的股份,同時它也有龐大的用戶群。

3 Key Elements of a Great Website Design

Website design is one of the most critical components of your online presence.  In fact, simply having a website in today's digital marketing arena is not enough - great design, layout and usability plays a big role in the way customers perceive a company. With the constant advancement, the online market has become so competitive that businesses are struggling greatly and website design helps in this case very much. So it is essential for web designers and developers to [...]

How to Choose The Right SEO Agency in Hong Kong

With a lot of companies in Hong Kong engaging in Internet Marketing, there is no doubt that there is a huge competition happening in the country. If you own a business and run a website in Hong Kong, taking into consideration that the digital marketing landscape is rapidly evolving, you should have the right marketing plan in place, to stay afloat with the competitive online market. One of the foundational element of online success is Search Engine Optimization or [...]

Social Media Stories: The New Art of Storytelling

Due to their growing popularity, social media ‘Stories’ have become a trending storytelling formats today. Storytelling is an effective content strategy that enables marketers to build a deeper level of connection with customers. The “stories” format pioneered by Snapchat has now become a staple of the social media world. First Instagram created Instagram Stories, and now YouTube has released a stories format of their own called “Reels” has became the latest in a list that also includes Instagram Stories, [...]

How to Handle Negative Comments on Social Media

We can’t deny the fact that social media is a unique public platform and a powerful tool for businesses of all types. Presence on social media lets potential customers connect, engage and establish trust with your brand. It can also be a great customer service tool for your business to appropriately handle customers’ complaints and comments. If a negative or controversial comment comes up on Facebook, Twitter and other social networks, here are some tips to handle them properly. 1. Reply [...]