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How to Increase Website Visitor Retention

With today’s rapid increase in Internet usage, many businesses have already been taking advantage of using the web to market products and services mainly through a website. According to the Netcraft January 2018 Web Server Survey there are over 1.8 billion websites. Can you imagine how big the Internet is and the competition in the online market. There is a vast sea of competition in the online market that customers can choose from so you need to work on your website to stay afloat. [...]

Why Social Media Marketing Is Important For Any Business

It’s 2018 and social media is growing rapidly. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices. With such amazing growth, every business today should take advantage of it in the best possible way. Not because it’s the trend but because your target audience is hanging around the different social networks. Here we provide a great insight into the number and [...]

3 Tips On How to Make A User-Friendly Website

In today’s digital age, many people are conducting business online and a user-friendly website is now a powerful tool for successful business.   A user-friendly website includes a combination of these elements: Web Design In this present era of online revolution, web design is one of the most important aspects of the online success of your website. A well-built site helps you secure a remarkable position in the online market. It affects visitors’ decision whether to stay if they can quickly find [...]

3 Ways Google Plus Help Small Businesses

Google Plus (Google+) is the second most popular social networking platform after Facebook. In fact, Google+ is estimated to have over 2 billion registered users world-wide. Your Google+ page represents as your brand's identity online. The first thing to know about Google+ is what makes it different. In addition to the sharing and upvoting (in this case, “+1’ing”) that you may already be familiar with, Google+ has a unique “circling” concept that allows you to segment the people you connect [...]

COPYWRITING TIPS TO BOOST YOUR WEBSITE CONVERSION

Many factors can determine the success of your website and a great copywriting for your website is one them. Copywriting is one of the most inexpensive and efficient way to increase its traffic, make visitors more likely to recommend it to other people and skyrocket your conversions. With so many information available online, users find it difficult read it all and get any information they need. Nowadays, any type of business, may it be large, small or medium sized [...]

5 Tips On How to Protect Your Website From Hackers

As a website owner, is there anything more terrifying than being hacked which altered or entirely wiped out all your hard works? With all the buzz around website hacking and personal data theft, it is very important for website owners to keep every sensitive information safe and secure. How to make your website more secure? Electronic thieves are invisible and fast. They use automated scripts to find holes and will exploit any vulnerability they can find on any website to [...]

Choosing The Right Digital Marketing Agency in Hong Kong

In an rapidly changing digital landscape, how do you know which digital marketing agency is the right choice for your business needs? With the uprising number of reputable digital marketing agencies in Hong Kong, it’s seems to be a quite challenging task for you to find one that suits your business requirements. The best way to ensure you establish a partnership with an agency that will bring results, is to find one that has a good track record of doing [...]

How Online Reviews Contribute To Your SEO Ranking

If you have a business and run a website, ranking to the top of the search engine is likely one of your main goals. SEO helps you achieve it through the right execution of strategies that increase local visibility and website traffic! But did you know that that review signals account for 9.8% of the total ranking factors? This means that reviews cannot be ignored. As search engines work to build a better online experience for users, online reviews [...]

Leverage Graphic Design to Grow Your Business

In this very digital age, most companies are successful in their marketing strategies through using professional graphic design and marketing materials to increase customers and future sales. People like nice pictures and it is critical for your business to create a good visual contents to grab customers’ attention, keep them hooked and persuade them make a decision to purchase on your business. There is a saying that a picture is worth a thousand words. Sure, it’s a cliché but that cliche is [...]

Content Marketing: Why Headlines Are So Important

Headlines are really the most important part of your content marketing. It is the most critical piece of information in your content marketing strategy. Content is ultimately what every user is searching for in every search engine especially in Google to find the best answers to their questions, as quickly as possible.  And your headlines are your biggest opportunities to connect with your prospective customer so you need to get them right. Headlines should never be vague, generic, or anything less than [...]