Effect of Page Speed on Users

Effect of Page Speed on Users, lady holding a laptop

Effect of Page Speed on Users

Have you ever wondered about the effect of slow page speed of your website on users? Page speed is a measurement of how fast the content on your page loads. Page loading time is obviously an essential factor of any website’s user experience. Today, users have little or no patience for websites with slow load speed or poor performance. With so many sites at their fingertips, users will choose to stick into a websites with fast page speed rather than to suffer slow websites.

In a study done by Akamai:

  • 47% of consumers expect a web page to load in2 seconds or less
  • 40% of people abandon a website that takes more than 3 seconds to load.
  • A 1-second delay in page response can result in a 7% reduction in conversions.

You can no longer allow your website visitors to be bogged down by unoptimized web pages. Your users expect your web pages to appear lightning-fast, and they won’t stay longer if they don’t. Some of the best ways to increase your page speed include:

  • Minify CSS, JavaScript, and HTML
  • Enabling compressions
  • Leverage browser caching
  • Prioritize above-the-fold content
  • Reducing server response time
  • Enabling browser caching
  • Optimize images
  • Optimize CSS Delivery

“Additional findings specify that quick page loading is a key factor in a consumer’s loyalty to an eCommerce site, especially for high spenders. 79 percent of online shoppers who experience a dissatisfying visit are less likely to buy from the same site again while 27 percent are less likely to buy from the same site’s physical store, suggesting that the impact of a bad online experience will reach beyond the web and can result in lost store sales.” Akamai 2009

Google also consider page load time as one of the biggest factors for your website’s search engine ranking. Faster loading of pages can mean more visits on your site resulting in better SEO. It’s really important for website owners to optimize their sites.

Beside from the rankings, optimizing your page load time is also important to user experience as pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Overall, page speed is a great way to help website visitors get what they want from your site fast and happy which converted into sales. Remember, in this day, every seconds make the difference.

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