Tag - marketing

Mobile Advertising Dominating in Hong Kong

Hong Kong is said to be “one of the most digitally enabled in the world” and “the marketing services capital of Asia”, where a full range of services can be found. According to a study from SMPC, digital advertising in Hong Kong is now dominating the overall advertising market and is growing at an annual 10 per cent. The adspend increased by 4.5% in 2017 to HK$41.9 billion with mobile media showing the fastest growth. It is forecasted that mobile [...]

Social Media Stories: The New Art of Storytelling

Due to their growing popularity, social media ‘Stories’ have become a trending storytelling formats today. Storytelling is an effective content strategy that enables marketers to build a deeper level of connection with customers. The “stories” format pioneered by Snapchat has now become a staple of the social media world. First Instagram created Instagram Stories, and now YouTube has released a stories format of their own called “Reels” has became the latest in a list that also includes Instagram Stories, [...]

Why Social Media Marketing Is Important For Any Business

It’s 2018 and social media is growing rapidly. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices. With such amazing growth, every business today should take advantage of it in the best possible way. Not because it’s the trend but because your target audience is hanging around the different social networks. Here we provide a great insight into the number and [...]

Traditional Marketing vs. Digital Marketing

Marketing is an indispensable part of any business which one cannot ignore. You may be struggling about deciding which kind of marketing is best for your business. Should you go with digital marketing, or stick to the tried and tested methods of traditional marketing? Although both have their own perks, it can be tough to choose one. What is traditional marketing? Traditional marketing is a conventional method of marketing has been used by companies for years with proven success rate. It [...]

Choosing The Right Digital Marketing Agency in Hong Kong

In an rapidly changing digital landscape, how do you know which digital marketing agency is the right choice for your business needs? With the uprising number of reputable digital marketing agencies in Hong Kong, it’s seems to be a quite challenging task for you to find one that suits your business requirements. The best way to ensure you establish a partnership with an agency that will bring results, is to find one that has a good track record of doing [...]

Digital Marketing: A Huge Opportunity for Businesses in Hong Kong

The Information and Communication Technology or ICT and the new medias are the latest avenues for digital marketing. The huge growth of the internet and mobile economy in the region especially in Hong Kong has led to the gush of demands for digital advertisements and marketing. Geographically, Hong Kong is the perfect hub and a way in to tap the huge success of digital marketing and advertising in the Asia Pacific and China. It is also one of the most open [...]