Tag - Social Media

Social Media Stories: The New Art of Storytelling

Due to their growing popularity, social media ‘Stories’ have become a trending storytelling formats today. Storytelling is an effective content strategy that enables marketers to build a deeper level of connection with customers. The “stories” format pioneered by Snapchat has now become a staple of the social media world. First Instagram created Instagram Stories, and now YouTube has released a stories format of their own called “Reels” has became the latest in a list that also includes Instagram Stories, [...]

How to Handle Negative Comments on Social Media

We can’t deny the fact that social media is a unique public platform and a powerful tool for businesses of all types. Presence on social media lets potential customers connect, engage and establish trust with your brand. It can also be a great customer service tool for your business to appropriately handle customers’ complaints and comments. If a negative or controversial comment comes up on Facebook, Twitter and other social networks, here are some tips to handle them properly. 1. Reply [...]

Why Social Media Marketing Is Important For Any Business

It’s 2018 and social media is growing rapidly. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices. With such amazing growth, every business today should take advantage of it in the best possible way. Not because it’s the trend but because your target audience is hanging around the different social networks. Here we provide a great insight into the number and [...]

Development of Digital Marketing

As we observe online marketing environment today is rapidly been changing. Different kinds of techniques can be used now then it may not work for the next few months. It becomes a cycle and it changes very fast. Keeping up with the trends in online marketing should be a full-time job. Customizing Client experience increases the engagement of your audience, as well as the business engagement online. It can come in the form of commerce or content or both; the [...]

How to Build Customer Loyalty Online

Customer loyalty is very important for any business to grow.  Customer loyalty is a process to build a strong and long-term relationship between customers and a brand. It helps a business to retain existing customers, get them to buy often and serves as an ambassador to acquire new customers. Here are some factors to help your business build customer loyalty: Quality Products What is more convincing than selling products that are high quality and reasonable for its price? Quality is always what customers consider above anything else [...]

Digital Marketing: A Huge Opportunity for Businesses in Hong Kong

The Information and Communication Technology or ICT and the new medias are the latest avenues for digital marketing. The huge growth of the internet and mobile economy in the region especially in Hong Kong has led to the gush of demands for digital advertisements and marketing. Geographically, Hong Kong is the perfect hub and a way in to tap the huge success of digital marketing and advertising in the Asia Pacific and China. It is also one of the most open [...]