Website Design: Important for Businesses in Hong Kong

Website Design: Important for Businesses in Hong Kong

According to Statistical Reports from Census and Statistics Department, during this past decade, Hong Kong people’s usage of internet for work and life services has become more and more common. Currently, out of 7,428,887 population in Hong Kong, 6,461,894 are actively using the Internet with 87.0% penetration rate. Thus, in order to reach out to this number of Internet users that some might be your potential customer, you must set up a company website to build a successful online presence. Developing a website design builds a corporate image and promote products and services.

With the growing competition in Hong Kong, many businesses are already present online and customers have more options and are becoming less tolerant towards bad design and usability. So it is important to build a website that is well-designed.

What is Website Design?

Website design is a part of the Website development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery, and search engine optimization in order to make the website more visually appealing and easy to use.

Importance of Website Design

Website design affects how long visitors can stay on your site. The length of their visit duration indicates how your website provide the information they need with usability in mind. If visitors quickly leave your site, that means you have a poor design. If they stay longer as you expected, that means you have a good website design.

Website design is the main factor to increase the chances of generating conversions. It’s important to make your website convert as many of your visitors into leads or sales the very first time they visit your website, because it may be your only chance. Between 70 and 96 percent of your website visitors will never return once they leave after that initial browsing experience.

Here are some statistics from GO Globe that show website design has a huge impact for your business success:

  • 38% of people will stop engaging with a website if the content/layout is unattractive.
  • It only takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website.
  • 75% users make judgement on a company’s credibility based on its website design. Whereas 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
  • 59% of consumers globally would rather engage with content that’s beautifully designed as opposed to simply designed.
  • 39% of people will stop engaging with a website if images won’t load or take too long to load.
  • Mobile pages that are 1 second faster experience up to 27% increase in conversion rate.
  • It only takes 2.6 seconds – for a user’s eyes to land on that area of a website that most influences their first impression.

Website section that drew the most interest from viewers:

Website section Average time spent
Logo 6.48
Navigation menu 6.44
Search box 6.00
Social networking links 5.95
Main image 5.94
Content 5.59
Bottom of website 5.25

What are the factors of a good website design?

1. Simple Design

The design of a website will be a determining factor in its success. Simplicity in design is the removal of all unnecessary elements in the website. This usually consists of a clean layout. It indicates high quality and professionalism, and can be easier to amend.

“The simpler the design, the better.”

Simple design allows users to get the information they need quickly by making it easy for them to navigate through the design easily. Nowadays, users appreciate a design that can get to the point which creates a better impression.

2. Responsive website

Today, people are accessing the internet in many different ways, from desktops, tablets to smartphones, using a various browsers and operating systems. Therefore, you must make sure your site is responsive for all devices and browsers.

According to Google, more than 50 percent of search queries globally now come from mobile devices. If users cannot access your website from their mobile devices, they will quickly leave your site and find a better one. Thus, your site’s bounce rate and conversion rate will tremendously suffer.

3. Clear Navigation

The navigation system of your website is one crucial factor of your design that can make or break your website. Navigation specifies how easy and convenient it is for visitors to browse through your site and its contents. It acts as the roadmap to all the different pages and information available on your site which improve your website’s usability..

To ensure visitors can find what they’re looking for easily, you must have simple and intuitive navigation. If the navigation system in your site is clear, visitors will stay and have a good experience, which ultimately results to more conversions for you.

Navigation Tips:

  1. Your main navigation should be simple and near the top of your page.
  2. Use descriptive titles in your navigation menu
  3. Keep labels consistent on every page of your website.
  4. Make sure that your search box is easy to find.

Do not provide too many navigation options on a page.

4. SEO Ready

Customers are using search engines to research for products or services. Thus, SEO plays an important role in the research and buying cycle of customers. A website that includes SEO techniques can help create and develop your online presence.

Search engine optimization or SEO in short, is a set of rules that can be followed by website owners to optimize their websites for search engines and thus improve their search engine rankings and website traffic.

To keep your website optimised, develop a carefully planned SEO content strategy. Update your site regularly with fresh content, blogs and other forms of content. Research and prioritize critical and relevant keywords in order to ideate new content. Not building a healthy content profile is potentially damaging your business, as it is one of the factors Google and users evaluates when looking at your site.

Keep in mind that SEO is not an overnight transformation. It is a never-ending process.

5. Original and fresh content

Whilst it is true that the site’s layout and graphics will grab users attention to your website, content is even more so. Content is king in the web world. Original and fresh content indicates value for users. If they find the information they need or answers the questions they have in mind, it will encourage them to stay much longer.

You need to think how the content on your site is laid out. Consider the quality (and quantity) of the information your site should have, as well as its importance and relevance of it on the users. Keeping all of your content up to date also indicates that you are ahead of the competition.

5. Load time

Visitors often leave websites in 10–20 seconds, but sites with a faster loading time can hold visitors’ attention for much longer.

Tips to make page load times more effective:

  1. Optimising image sizes (size and scale)
  2. Combining code into a central CSS or JavaScript file (this reduces HTTP requests)
  3. Minify HTML, CSS, JavaScript (compressed to speed up their load time)

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