Why Social Media Marketing Is Important For Any Business

Why Social Media Marketing Is Important For Any Business

It’s 2018 and social media is growing rapidly. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices.

With such amazing growth, every business today should take advantage of it in the best possible way. Not because it’s the trend but because your target audience is hanging around the different social networks.

Here we provide a great insight into the number and type of active users on each platform:

  • Facebook as having 2.20 billion monthly active users
  • Twitter is at 330 million monthly active users
  • Instagram has 1 billion monthly active users
  • LinkedIn is at 250 million monthly active users

Here are 3 different benefits you can get from social media marketing to keep up with the competition.

1. Boost brand awareness

Almost 80% of digital marketing budgets are spent on attracting new customers. And online, awareness comes from being found on search engines, through paid advertising and social media.

Social media channels like Facebook, Twitter, LinkedIn, Instagram, Snapchat and Whatsapp offer companies a great free-of-charge platform to promote themselves, build their brand and their audience.

2. Improve connection with customers

Nowadays, because of a huge competitive market in the digital era, it is not enough to only have high-quality products, customers want to feel like they have a connection with the brand. Social media, therefore, is the most effective tool for businesses to connect with customers.

Through social media, businesses can showcase their products/services, post promotional activities, share images, videos, news, updates and events to gain attention and awareness from potential customers. In this case, social media allows businesses the ability to communicate directly with customers on a whole new level. Sites such as Twitter allow users to send comments publicly and Facebook groups and pages allow customers to discuss products and services. While this may not always be positive, it gives your company the ability to talk right to a consumer — and have the watching audience see how you handle your customer relations. If you make problems right and genuinely interact with your customers on these sites, you will build consumer trust in your brand.

3. Higher conversion rates

Social media marketing results in higher conversion rates. In fact, 83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and 92% of that segment says that social media influenced a purchasing decision within the last year according to a study.

Studies also have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof.

Additionally according to a research from Monetate, which analyzed more than 500 million shopping experiences, social media is still lagging behind when it comes to conversions. In fact, social media traffic has an average conversion rate of 0.71 percent, which is very small compared with search’s 1.95 percent and email’s 3.19 percent.

As such, simply having a social media presence with the right strategy can improve conversion rates on your existing traffic.

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